There are many factors that go into a social media campaign, such as what type of images or videos to use, the voice or how it reads, which social outlets to use, and so on. So with that said, it?s a very relative issue, one that needs to align with who you are as a business or an individual.
Let?s face reality, reputation is key for business and what better way than building it via social media.
In a study of link performance for short URLs generated by the service and posted on Google+, Facebook, Twitter and Tumblr, 1pm?4pm on weekdays emerged as the most fruitful time to post a link on Facebook, while for Twitter 1pm?3pm was best.
For both Facebook and Twitter, brands should avoid posting links after 8pm and before 8am, after 3pm on Fridays and on the weekends, or they run the risk of achieving low engagement on the post.
On Google+, my posts get the most traction on Tuesdays and Wednesdays. And on these days, I?m better off sharing at 7-8 p.m. and 11 a.m. ? 12 p.m. (CST). What about you?
If you are not sure, check out Timing+. Created by?Daniel Treadwell?, the service analyzes your last 100 posts to find which ones have gathered the most +1s, reshares, and comments. It will then show you when your content has the most impact on the social platform.
To start using Timing+, visit?http://timing.minimali.se?. For the most accurate results, make sure you select the right timezone at the top of your page.
Bitly has suggested that links posted on Facebook between 1 and 4 p.m. are the most effective, with Wednesdays at 3 p.m. being the ultimate time slot to post on Facebook all week long. Obviously, links posted after 8 p.m. and before 8 a.m. don?t get as many clicks. Have a link that needs to go viral? Bitly recommends skipping the weekend and waiting for mid-week instead.
According to Bitly, the best time to share something on Twitter is on a Monday between 1 and 3 p.m. EST. Yes indeed, Bitly has revealed that posting links to Twitter between the hours of 1:00 and 3:00 p.m. EST? early during the work week will help you obtain the highest click ranking.? On the other hand, you?ll want to avoid sending a tweet with a link after 8 p.m. on any day, and the same rule applies to posting links after 3 p.m. on a Friday.
On to Tumblr, which is apparently a completely different animal. Bitly recommends waiting until at least 4 p.m. EST to post content, and suggests that posts that go up after 7 p.m. get the most clicks during a 24 hour time frame. It?s also suggested that Friday evenings are a key time to post on Tumblr, a method that bitly strongly recommends avoiding on both Facebook and Twitter. Tumblr traffic through Bitly peaks between 7 p.m. and 10 p.m. on Monday and Tuesday, with similar traffic on Sunday, according to the study.
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