Probably the most common questions from both companies and social media marketers are “the number of?” The number of users. A number of people. Just the number of possibilities – for each one of the social networks.
Obviously, each Social Media Marketing. Some have very high usage each month by vast sums of users, while some the only real figures reported are registered people.
Are these figures accurate? Not a chance. They are altering through the second, literally, not to mention there will always be questions regarding how they are calculated, the number of fake accounts is counted, and so forth.
Yet the reality is, despite a sizable record margin for error, these membership figures are very interesting.
For every network, we’ll indicate the date of the very most recent accounting, in addition to whether we’re searching for active monthly people or simply users. Underneath the top social systems, you may have data for secondary or rising systems, like Tumblr, Periscope and much more.
- Count: 540 Million Active Monthly Users
- Reported Date: October 2013
- Launch Date: June 2011
It’s unfortunate that Google will not publish accurate, up-to-date more knowledge about the growth and strength of their networks. It’s clear we now have nowhere near 500 million people using Google+ monthly. Yet it is still far from the “ghost town” others have labeled it. Many communities and collections are thriving, that is where most of the third-party analysis stops working. Attempts to estimate Google+ usage can only be based on “Public” content and will not consider private communities. In addition, most sharing tends to be done in circles or collections, which also differ from “public.” It’s probably that Google+ usage tends to be along side same lines as LinkedIn or Pinterest, but for insufficient real data, either way, the network will in this spot.
- Count: 301 Million Active Monthly Users
- Reported Date: September 2016
- Launch Date: July 2011
Using the demise of Vine, we have now added Snapchat towards the listing of mainstream social systems! While Snapchat would rather report typically daily user count (150 million) because of their monetization model, we’ll still match up against another system based on the last reliable MUA.
- Count: 106 Million Active Monthly Users
- Reported Date: April 2016
- Launch Date: May 2003
Of all the social systems, LinkedIn may be the earliest and possibly minimal quickly growing, though leadership continues to be striving in the last year to alter that. Between your news integration of Pulse and also the recent capability to publish around the platform, LinkedIn is wishing to spur both growth and daily usage.
Just before Fourth Quarter of 2015 however, MUA reports will always be estimations for that platform, as only total user count was reported. Inside a quarterly statement, however, LinkedIn revealed a complete user count of 400 million as well as an average monthly user count of 100 million, cheaper compared to previous estimates of 187 million.
- Count: 175 Million Active Monthly Users
- Reported Date: April 2017
- Launch Date: March 2010
Pinterest keeps growing at a slow but steady pace. As the network adds extra features and more eCommerce support, we need to expect that growth to carry on.
- Count: 2.00 Billion Active Monthly Users
- Reported Date: June 2017
- Launch Date: February 2004
Facebook’s data is among the newer sets to possess been formal as reported by the organization, and for that reason can be viewed as probably the most accurate. Not to mention Facebook is constantly on the reign because of the largest and many activities of all of the social systems.
- Count: 600 Million Active Monthly Users
- Reported Date: December 2016
- Launch Date: October 2010
Instagram continues to be keen to report their usage statistics regularly, with valid reason. In March of 2014, they reported 200 million active monthly users, by December these were reporting 300 million. To another 9 several weeks, they’d grown by 100 million once again, and on the other hand. Not just is the fact that a sensational rate of growth, however, that also puts them in front of Twitter for that #3 slot among social systems.
- Count: 328 Million Active Monthly Users
- Reported Date: April 2017
- Launch Date: March 2006
Twitter keeps growing at a fairly steady rate. And also the figures are very fresh, therefore we can depend on it to compare.
For reference, just about any network concurs that the active user is a who required action in the past month. As well as for a few of the systems, which includes actions that may occur off-site, for example, Liking or 1’ing your blog publish. Therefore if you are wondering the number of individuals is logging right into a particular platform and searching in the stream of content being generated through the accounts they are following, individuals figures are lower still. And almost no systems even attempt to report them.
In addition, to explain, the figures for Google don’t include YouTube or Gmail or any other Google accounts or services.
Other Interesting Social Network User Counts
And that is it! All the major social systems, along with a couple of others tossed set for fun.
Each month, if new information is released, I’ll update the figures and also the graphics accordingly.
If you want, here’s one compilation infographics that you could Pin to Pinterest simply by mousing regarding this and clicking the Pin It button.
What Does This Mean To Businesses?
As an entrepreneur, even if you be enticed to focus on the social networking(s) using the greatest quantity of active users for the social internet marketing, that isn’t how I would suggest proceeding. I have put together this data, partially since it is fun and entertaining, and partially as one example of when you execute a highly effective social internet marketing campaign, it should not matter which network you decide on.
Take LinkedIn, the reduced man around the totem pole, with more than 100 million monthly users. What wouldn’t business wish to sell to 100 million prospective customers? If you’re able to position your services and products, and brand yourself in a manner that is sensible for LinkedIn and individuals users which type of content – Get It Done!
So data such as this really is not designed to drive business decisions regarding social strategy. That usually depends on more specific demographic data, plus an obvious knowledge of what your brand represents, and which platform or platforms are most effective for communicating that sort of brand name. If that is the type of decision you are battling to create, I’m able to help.
Exactly what do you consider the figures themselves? Any surprises? Have you realized how active Google is real?