With the beginning of the year, everybody has been sharing their prime trends of 2014 for selling, social media, business, sales, PR? The list is endless!
One issue that has been consistent in these lists is that the importance in video selling in 2014. We?ve seen an increase of on-demand and extraordinary (OTT) tv in 2013, and additional and additional viewers ar victimization iPads, mobile devices and their laptops to look at their favorite shows. so as for brands to contend, video-marketing ways should be enclosed in your 2014 selling combine.
We know that customers ar intense video content quickly and sharply ? binge looking at full seasons of shows on Netflix, viewing cat videos on YouTube, or sharing fast videos on vascular plant, Instagram and Snapchat. however ar marketers breaking through reaching this audience? Video selling.
The statistics represent themselves. Video selling incorporates a Brobdingnagian have an effect on on sales:
- Online video users ar expected to double to one.5 billion in 2016.
- Globally, on-line video traffic are fifty five % of all client web traffic in 2016.
- 76 % of marketers arrange to add video to their sites, creating it the next priority than Facebook, Twitter and web log integration.?More than one billion distinctive users visit YouTube every month, disbursal quite four billion hours looking at videos.
- 2 billion video views per week ar monetized on YouTube, and each auto-shared tweet leads to six new YouTube browsing sessions. (Digiday)
Wondering a way to add video to your selling strategy? Here ar five concepts to urge you started:
- Share massive announcements together with your customers via video. It?s one among the simplest and quickest ways that for viewers to consume and perceive the knowledge you?re sharing.
- Add client reviews and testimonials via video to your web site. It not solely adds somebody?s bit to your business however conjointly permits customers to attach to others on a deeper level (and creates confidence and trust together with your brand).
- Use this as a chance to make new content. Webinars and video blogs are often announce to your web site, YouTube, Facebook and different accounts!
- Add a clip or 2 to your email selling campaigns. Either introduce the video or add a screenshot that folks will click thereon leads them to a video on your web site. Again, it?s the fastest and simplest way for viewers to consume your info and makes it a good, participating approach for your content to be shared ? and drives traffic to your websites or social platforms.
Demos, training, interviews, and live event coverage ar all nice opportunities to share additional info regarding your whole and business while not ?selling? your whole.
These five ar ones that i exploit daily, however there ar lots of different ways that to include video into your 2014 selling strategy. Once started, remain prime of the analytics and information the videos can give. explore Vidyard, that offers full integration with Salesforce. listen to the info so as to make your mind up that ways ar operating best for you and which require to be revisited.