Social media is unbeatably the most powerful platform for promotions and advertisements. It facilitates brands and businesses to get direct access to their customers and prospects anytime. It has helped small scale to grow substantially in a short span of time.
But social media has also ruined businesses terribly because of their misuse on this platform. You need to analyze data to find out on which platform your customers spend most of their time and invest on those platforms.
Following are some circumstances which have led to downfall of business by using social media inappropriately:
1. Your social personality is not being liked by your customers:
When it comes to social media, make sure that you portray yourself and your brand smartly so that people welcome your brand warmly. You can portray your brand as entertaining and welcoming and not just hardcore business. Avoid sharing your beliefs or big controversies of your business over social media as they might go against you. You so not even need to comment on those controversies that do not have relevance in your business.
2. Provide value first to customers and only then you will obtain value:
Most of the social media users seek information, entertainment, or content worth sharing over the social media. If you can provide them with these things, your customers are sure to be pleased and would also be capable of providing the value you are seeking from them. Share some content and information that caters to the needs and queries of the customers. You are sure to become popular over social media.
3. Do not ever blend your sales into social media:
Businesses are over social media to make money. But they fail to understand that they should allocate a budget to that platform which can be measured in terms of traffic and conversion rate so that they obtain a better return on investment.
4. Always scale down those aspects that are important:
Traffic rate and conversion rate should be scaled so that you know whether you are spending on the right campaigns. There are various metrics that can be utilized for measuring social media effectiveness. These values obtained will help you get an idea of your business’ success over social media. But for this, identify some key indicators of performance that relate with your business
5. Do nor rely on unqualified people to handle your social media account:
Businesses fail terribly when they lay the responsibility of handling social media account into the hands of unqualified and inexperienced people. Businesses even rely on interns for handling social media management but they do not understand that these interns are capable of handling social media only for personal use and not for commercial purposes. Social media requires a lot of experience to have good interactions with users online and post those updates which are extremely important. Your business is being represented over social e media. Hence, it should be handled carefully. Various channels of social media should be integrated under one tool that is much more efficient and accurate.