Google analytics is a widely used terms in recent years. You must have heard about adding Google Analytics to your site with the addition of a few snippets of codes. This is added immediately before the closing tag of a page.


For the CMS like Word Press, free plugins actually do the job of Google analytics. In some cases, web designers also manually add the code.

With the help of Google web analytics, you can continuously collect data, using the reports, which are getting updated on every 24 hours. Once you log into your site, you will get to know about the reports sin the dashboard. The dashboard is just a simple interface which is extremely powerful and creates streamlined repots by crunching a large volume of data.

Here is a brief description about the same, so that the beginners can know more about the Google analytics and terms associated with it.

How important is dashboard for Google Analytics

The dashboard is mainly consisted of reports, which can be customized accordingly by dragging panels and deleting them accordingly. Google Web Analytics usually collect reports and presents it in the dashboard. A typical dashboard essentially performs the following functions:

  • A date panel showing details of the time from when Analytics started collecting data
  • A panel portraying the total number of visits to the site on each day
  • The sight usage panel gives detailed results on per page visit, bounce rate on per page, average time a visitor spends on a page and the new visits.
  • The map overlay shows the geographical source of the visitors. You can get more detailed views like state and city-level information
  • Get information about the Direct visit (when the url is provided directly), organic search (when the url appears in a search engine result) and the referral details.
  • From the email/ export panel, you can easily send reports through email with a regular interval and can also export reports as per you needs.
  • Get to know more about the technical information of the site. For example, which browser has been used, the speed of connection, screen resolutions for Flash and Java, operating systems, and so on.
  • With bench marking , you can compare the efficacy of your site to its competitors.
  • You can also get to know whether your page view is increasing or not, the conversion rate of the visitors, the navigation summary, and their loyalty to your page.
  • Google Web Analytics reports also help SEO experts to detect the user behavior by linking the user term with landing pages.

What?s more! Google Analytics introduces in-depth and streamlined integration with the Google AdSense. Thus, it helps you to get idea about the cost-per-click pricing, thereby making it easier for you to determine the return on investment for paid search.

Using Google Analytics for your site opens up endless opportunities. For example, you can enjoy the features like, A/B testing (a process of presenting different content to different visitors and accordingly evaluating results), and a wide range of potential tools to gain insight about your day-to-day web performance.