Promote yourself as a successful online personality and amuse your audience: Even if you are the owner of a small business but with a noted personality, create a video for YouTube featuring yourself in it and thus, build your brand and promote its message to build credibility for your brand. In the video, you can mention features about your product, speak persuasively and boost your brand’s reputation. You can potentially build a virtual relationship with your customers very effectively.
Try to share knowledge: If you are a business owner, there are greater chances of people benefiting from you because they consider you to be an expert. Use a little creativity to bring out some great ideas about how others can benefit from your business and communicate these ideas to the potential customers through YouTube.
Launch a new product/service directly to people online: Feature products/services on YouTube because it is very cost-effective yet powerful way to introduce customers to your new product and also explain them in the video how the product/service can be beneficial to them.
Create awareness about usage of your product/service: Post a video on YouTube which is more demonstrational than promotional so that your customers understand the usage of your product/service.
Share presentations you’ve already given on YouTube: If you have presented a workshop or a lecture or even a presentation, upload it in the form of video footage on YouTube for your clients, customers, and public. This will lead you to establish yourself as an expert and help you build awareness of your brand.
Tell the history of your company: Every business has a history. Your business too has a history which you can share with your customers. You might acquire customer loyalty and enhance your brand awareness simultaneously while you educate people about the missions, goals, and vision of your business. You can make this video even more interesting by adding some small footages of behind the scene which portrays how your product actually was manufactured and came into being.
Share testimonials from your customers: If it’s been enough time for your business and has earned enough respect and loyal customers, use YouTube to showcase these loyal customers or their testimonials specifically about your product/service in a video for much better promotion.
Encourage your viewers to react to the videos posted: YouTube is a two way communication video. Encourage your viewers to call for an action when they view your video. Persuade them hit like or subscribe after they view your video on YouTube.
Share some major highlights of a recent event: You can draw attention of your customers or even viewers on YouTube by sharing some key points of a recent event of your business as it might generate interest amongst people and help you have more audience at your next event.