It means everything as a website owner that people are regularly visiting your web pages. Although amazing and high-quality copy has a significant role to play in it, the efforts you pool together for you SEO campaign have a direct or an indirect impact on your traffic flow.
The problem with a strained traffic flow lies in the fact that a website may not be receiving enough organic search traffic, and therefore lower organic click-through rates. Being on the first page of Google is the sure way to increase your traffic by improving your click-through rate. Read on to find the top seven tricks for your business to increase click through rates.
Correct keyword use
Since keywords capitalize on people’s searches on Google, strategizing your content for specific keywords will improve your click-through rate by a significant percentage. You want to be especially keen in your selection of keywords, not only aiming for competitive key terms but locating those that will give you a competitive edge.
Opt for long-tail keywords since they are less competitive, not to mention, more descriptive of the searcher’s needs. If you position your keywords strategically on the copy, meta descriptions, titles, and images, then Google will display your website as the ideal solution for people’s queries, and when the audience finds the words they are looking for in your copy, your click-through rates are bound to hike.
Catchy titles for your copy and web pages
The essence of having a headline is to communicate to your target audience and search engines on what your content and web page concerns. Ideally, the tiles should capture the main point you are trying to pass across, but should be stated in an enticing manner.
A boring title may lead to a very intriguing article, but not so many people will be drawn to read them. It explains why some websites may have low-quality content but still end up realizing a very high click-through rate. An eye-catching title is a gateway to your site.
Concentrate on enriching your meta descriptions
Meta descriptions are the brief statements that are captured in the snippet that Google displays on SERP for people’ searches. A classic way to keep tabs on what your site looks on Google’s search display is to check SERP tracking software at serpbook.com, and from this, you will realize that meta descriptions play an essential role in your click-through rates.
While it is a good thing that your website comes on the first page on Google, the meta descriptions are what audiences read through to weigh out whether your site will provide an adequate response to their query or not. Make sure to be brief with your meta description, usually up to 160 characters, as you focus on using your primary keywords and stating what the content implies as regards to its relevance to the searched terms.
Use images on your posts
Using a featured image for your posts boosts the visualization, and can provide more intel on what your copy entails. Since your initial goal should be to convey the message, using images can take the point straight home, by implying your message. The image does not necessarily have to be supportive of your text; it can also be contending and contrasting your argument on the text.
Your goal with images should be to provoke emotion, increase engagement and prick curiosity in people’s minds. As a rule of thumb, ensure that your media is of high quality, large enough for your audience to see, and relevant to your subject matter.
Use descriptive URLs
The URL structure happens to be an SEO concept that most webmasters overlook. Ideally, the structure of your URL is helpful to your target audience and search engines in figuring what a web page regards. For example, domain.com/tricks-for-SEO/ is a good descriptive URL, while domain.com/p?12546 is a bad URL.
Determining a descriptive URL is easy, if only you consider the title of your copy, and this way, people can be sure where the URL is going to take them. A descriptive URL will in this way increase your click-through rate, and ultimately boost your traffic flow.
Create fresh and relevant content
Truthfully, content plays a huge role in keeping your target audience interested, engaged and valued. If your target audience does not care about the type of the content you are sharing, then that is the reason they are not clicking on your URLs, and if you keep this up, your website might grow cobwebs.
Content creation does not just call for thorough research and consistency, but also for up-to-dateless. People want to know about things that are trending and relevant to a particular industry. Diversify your content by taking different approaches so that your content is not only current but rich with information. Your keyword research should help you know what people want to hear, but your writing skills will take your game further.
Leverage Google Analytics reports
Sometimes the best place to start is by checking what the analytics of your website is. With the Google Analytics tool, you can determine which posts people have read a lot, and backtrack the source of your traffic. With such insights, you can understand and study the well-performed copies to find out what is unique about them, and what style and approach of your work people enjoy.
You can further analyze your bounce rate, checking through why the audience may be displeased by particular of your web pages, and in fixing all those loopholes, you can work on boosting your organic traffic by improving your CTR.
The end goal is to maintain and manage a happy audience base for as long as your website exists while increasing the audience reach. Observe all these tricks and watch your traffic flow skyrocket in the shortest time ever.