Because the rise of the term content marketing, possibly 4 years ago, there’s been lots of discussing the finish of Search engine optimisation and it is substituted through the ‘new’ discipline.

It is true that lots of search agencies have since rebranded and have emphasised their content expertise, however, this doesn’t imply that content marketing has made Search engine optimisation obsolete. Not even close to it. Indeed, the 2 disciplines should interact, and use either needs to include both Search engine optimisation and content if it’s to become truly effective online


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